21A:

The Art Of Social Media by Guy Kawasaki was the book I chose for this assignment.

1) What was the general theme or argument of the book? The general theme and premise of the book was describing how social media can be used to brand oneself into becoming essentially a business and can be used to gain attention or exposure for a product, service, or business. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? 

I feel like a lot of ENT3003 had to do with marketing your opportunity to an audience and this reading is exactly tat, using social media to gain exposure and market your business. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve? 

Creating a social media account for the Opportunity we chose to pursue and see how it grows and expands. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations? 

My biggest aha moment was when Kawasaki stated that "Patience is the art of concealing your impatience". It made me realize that not everything has to be direct and sometimes thing can work out no matter how slowly they move or transpire.