adrian

21A: The Art Of Social Media by Guy Kawasaki was the book I chose for this assignment. 1) What was the general theme or argument of the book? The general theme and premise of the book was describing how social media can be used to brand oneself into becoming essentially a business and can be used to gain attention or exposure for a product, service, or business.  2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?  I feel like a lot of ENT3003 had to do with marketing your opportunity to an audience and this reading is exactly tat, using social media to gain exposure and market your business.  3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?  Creating a social media account for the Opportunity we chose to pursue and see how it grows and expands.  4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what ...

22A: Elevator Pitch #3 https://youtu.be/aJqjB976ivU For this third elevator pitch, I made sure to use my hands less and had a faster pitch with better details compared to the first 2. I went into better specifics about the project as a whole.

20A- Growing Your Social Capital Professor David Knight: He is a professor at the University of Florida for Macroeconomics who is active in politics and world news and is an avid reader of the news and highly knowledgable in current events. He is the market expert. This person is my professor for Marcoeconomics so i simply stayed to ask him questions after class. I simply asked him about what he felt like could be beneficial to this idea and he gave me answers as to which news sources he trusted the most and why. I told him I would be in touch with him if this idea ever came to life. Having a professional in the economic industry and also in the industry of teaching and understanding students could very well help my target marketing skills. Adan Garcia: A friend of my fathers that works for CNN in Atlanta. He is a supplier expert to my industry because he knows where his news stories come from how the reliability for them comes to be. He is a friend of my fathers that now l...

19A Idea Napkin #2 My name is Adrian, and I am a Public Relations major at the University of Florida. My talents include being sociable, and great at talking to people, and my aspirations are to be a successful corporate lawyer or entrepreneur. I am skilled in customer service, and think that relationships with customers is more important than any type of business deal or exchange that could be made.  This product is a website/software database that provides users with the true source of a news article or post, and allows readers to test the credibility and decipher the legitimacy of the news. I am offering this service to all people who are interested in learning about their news sources or simply want to be better informed of where their news comes from. These people care because news is their main and vita source of information to stay updated on current events that may effect them, and having incorrect sources can cause one to be completely misinformed. Competencies includ...

17A: Elevator Pitch #2 Some changes that were made to this pitch was me refraining from saying Uh, Um, and like. I also slowed down my speech and made sure to go into detail over what exactly was going to happen when one goes into the site.

18A: Create A Custom Avatar The customer for this product is a very vague one. In actuality, there is no set demographic, group of people, or set target audience for a product of this sort. This Fake News Filter and Credibility check can be used by anyone. They can be any type of person from any sort of background with any occupation if the have an interest in news and where it comes from. Since the service will not be expensive it can essentially be used by anyone with internet access. This person can range from a High Schooler who wants to get accurate information from their news source for a project, a professor with pressure to report accurate findings, or a blue collar worker who just wants reliable news. It is a wide variety of clientele, hence why for the avatars I simply chose to randomize it because it could literally be anyone. What I have in common with these people is that I simply want to read accurate news, and there is no coincidence because I am fed up with the a...

15A- Figuring Out Buyer Behavior In the alternative evaluation, I offered a variety of alternatives to the service of an online or fake news prompting software. In actuality, there is not really a solid alternative to this service since nothing has been undertaken to this magnitude regarding a filter of fake news or misinformation, but as an alternative I offered a consultation from a professional or a website that uses user reviews instead of my original idea of a browser extension that could be installed and use user memory and algorithms to determine the legitimacy of articles and news sources the user clicks on.   Consultant alternative would be having consultants and professional journalists on call to be able to ask and determine whether the article or news source is legit. A website that would use user provided recommendations for which news sources are legitimate.   From the alternatives the interviewees chose the website because it was the ea...